Are you ready for the most social holiday season ever?
You may already be in full swing planning out your holiday campaigns, but if not, it’s time to get busy! Why? Because your competition is!
If you want to take advantage of social media to drive traffic to your website and increase sales you’ll want to be thinking of ways to incorporate the holiday season into your social media posts and overall online presence.
More than ever consumers will be influenced by social media to make purchases. Besides, the holidays are simply the best time to reach your audience and grow your business.
Want to know what other marketers are up to this holiday season?
Our holiday infographic takes a look at the biggest social marketing trends this holiday season. Keep reading below for the 10 social media tips.
10 Social Media Tips for the Holidays
As you can see, social media platforms have reached a new level of maturity and will be one of the main tools marketing professionals will rely on during Black Friday and throughout the entire Christmas shopping season.
No matter what type of business you have, here are some tips on how to effectively promote your products and services on social media for the holidays.
Just as you need to schedule your holiday parties, family gatherings and other social events, planning out your social media is the best way to maximize your results this busy time of year. Plan ahead and create a marketing schedule for these top holidays for online purchases:
Thanksgiving Day (November 27)
Black Friday (November 28)
Cyber Monday (December 1) *ranked as the top consumer spending day for the past 4 years
Green Monday (December 8)
Craft posts for the whole holiday season. Start by deciding which dates are most important to your business. For example, you may want to share an upcoming discount one week before Cyber Monday. Then, schedule ad campaigns in advance and have them run at later dates.
Get noticed this season by creating warm, holiday-themed posts that showcase your business. Use high-quality images that are bright, cheerful, and inviting in order to stand out in the social media stream.
Create relevant promotions to drive sales like incentives, discounts, free shipping, limited-time offers or holiday giveaways. And be sure to add a call to action that tells people what to do, such as “shop now” or “sign up today.”
Run Ads on Facebook with special savings off services/products, or even to just wish fans and potential customers a happy holiday (believe me these work wonders).
Show the personal side of your brand. After all, it’s not just about business! Share stories about Thanksgiving and Christmas to get people talking about their own festive habits. You can ask questions like what’s on your Christmas list, or what special dish are you preparing for Thanksgiving. Also, people love sharing their own holiday tips, so do what you can to get them engaged.
Give it away!
Run a sweepstakes and give seasonal things away like Turkey gift certificates, shopping sprees, and other holiday-related gifts. Encourage entrants to share for extra entries to give your contest wider exposure.
Did you know that 70% of online retailers will be shipping products for free this holiday season? Use the hashtag #FREESHIP to offer free shipping for a day or for the season.
If you have a Pinterest account, create a special board with gift ideas, holiday promotions, or even eye-catching Christmas images. Pinterest users are known to spend more money online so it’s a good idea to take advantage of this during the holidays. Even if you are not selling anything, you’ll still increase your reach.
Show you really care!
Show what you are doing in the community by partnering with others and organizing a food drive donation or working with charitable organizations. The season is about being grateful and helping others, so show what you are up to in that regard. Make sure to take photos of your activities and post them so fans see that you care about community issues.
Give ‘em a deal!
Reward fans for their loyalty by offering irresistible discounts. Use coupons, special deals, buy-one-get-one-free type offers, and other promotions to take full advantage of the season.
Give your followers great hints and tips for getting the most out of the holidays…the more relevant to your industry the better. For instance, air conditioning companies can share tips on avoiding the flu and other viruses with an air purifying system. Tasty holiday food and drink recipes could work for almost any business. And interior decorators could offer tips on beautifying your home for the holidays.
If you’re going to invest time and money into your holiday marketing it’s worth measuring your ROI. As you measure your social media campaigns, adjust your strategy to do more of the things that work and less of the things that don’t.
Take good notes for what your most successful actions were so you can implement them for other holidays throughout the upcoming year.
Hopefully these social media holiday tips will help you on your way to a successful season this year. And if you’d like to share your own tips, we’d love to hear from you!